This short article has added the look of an industrial magazine to the Iranian market, which is worth reading especially for the marketing in Iran for foreign market values (here the AMI Institute) practices the Iranian market. Of course, some of the information is not correct (for example, the automotive industry is 10% of gross domestic product) and there is not much information on it. One point that can be learned from this lesson is that the Iranian costumers do not give enough information about their marketing due to expand marketing in a global level,
which makes it possible to look for opportunities to work with others of course with correct and enough data due to marketing in Iran, it is very important that the associations Various national and regional sectors have parts to produce information and update them and use them to negotiate with foreign companies that are now interested in Iranian market.
The end of the UN sanctions last year has spurred Iran’s economy and created a potentiality for the growth of the plastic sector for marketing in Iran. In this report, the review of the Iranian market is from AMI’s perspective.
The lifting of the United Nations special sanctions in 2016 (after a decade of investment and limited trade opportunities) means that Iran can now trade more freely with the international community and as the largest market for entry into the global economy, provide real potential for exporters in most sectors, including plastic materials and machinery in Iranian market. Commercial opportunities for marketing in Iran are due to many features that are:
• A population of about 80 million people (the second largest country in the Middle East after Egypt);
• Young population (60% of the population is estimated to be under the age of 30);
• Highly educated labor force;
• Abundant natural resources;
• Strategic position between western and eastern markets.
In 2016, the European Union exported more than 2.8 billion euros to Iranian market, up 27.8 percent from the previous year. Exports mainly consisted of machinery and transport equipment, chemicals and manufactured goods. EU imports from Iranian market have risen by almost 350%, although three-quarters have been related to petroleum products.
Among the biggest commercial advances by advertising in Iranian market, the contract with Airbus and Boeing aircraft manufacturers for delivery of about 200 aircraft to Iran and an agreement with the French automaker for the production of Peugeot Citroen (PSA) with an investment of 400 million euros with the participation of 50/50 Iranian companies have taken place. Recently, the French Total Oil Company, with the National Iranian Oil Company, has contracted to develop two oilfields with more than 30 oil wells. According to Total, the project value is estimated at 1.9 billion euros.
Foreign investment in Iranian market is expected to be an important opportunity for further development of petrochemical and plastic industries. Iran is currently a major oil and gas superpower with many of the suspended projects since the UN sanctions have been imposed in 2006, yet it still has a huge potential as a supplier of raw materials and polymers. It is expected to grow significantly with emerging partnerships and development plans to increase production after the lifting of sanctions, petrochemicals and plastics. Many global companies are eager to enter Iran’s markets and have made initial travels to provide ground for participation or investment for marketing in Iran. Based on the vision of the government of Iran until 2025 for the country’s economic growth and development, the country is seeking to become the largest petrochemical producer in the region and also the main supplier of downstream products such as paints, polymers and composites for companies which are or wish to be active in Iranian market.
The plastic industry is attractive
German sales manager Hans Weber, pointing to the desire of Iranians to grow and use new technologies, said: Good capacities in the Iranian plastic market are found for foreign companies. In this case marketing in Iran is not only a target for Germans but also for others. The important factor that has to be considered is companies need to have enough data and understanding out of Iranian market and they need to target this market with arranged advertisement in Iran. Tillo Ungern said at the 9th Iran International Plastic industry in a conversation with Shana’s correspondent, referring to the 20-year presence of the German company’s machinery in the Iranian market, there are now 20 to 35 old Weber companies in the lineup of Iranian companies. He added: “We will be attending the Iranian Plastic industry for the first time, but earlier in the past, I was attending a visit with my exclusive representative in Iran. Weber’s sales director said: “I hope that in the future we will see the presence of more European companies at the Iranian market exhibition and the Iranian Polymer and Plastic Market. “I think, given the existing capacity in the Iranian plastic market, we can see a clear future for the polymer and plastic industry in Iran,” Ungran said.
He added: Iranians are always looking for new machines and technologies, so there are many capacities in the Iranian market for companies which are active in the field of polymer and plastics. Weber GmbH, a manufacturer of extruders, has been operating in this field since 1920, and all parts and components of Weber’s machinery are manufactured with 300 specialist staff and produced in Germany.