Considering the natural and geological potential of various types of decorative stones in Iranian market and the existence of a potential for marketing inside and outside Iran, it seems that by solving the bottlenecks in the development of the stone industry, the prosperity of this indecisive industry can be helped. The production and consumption of decorative and facade stones in Iranian market has a long history. The use of rocks in the first millennia of the formation of civilization in the land of Iran as construction stones and as decorative stones inside traditional buildings shows a great overview out of importance of stone industries for marketing in Iran.
Remaining of the use of such rocks in Persepolis, Pasargad, Takht-e-Solomon, and many Sassanid buildings and Islamic buildings are spread throughout the country to this day.
Because of the diversity of geological events and the relative slackness of different rocks due to the insignificant cover of the forests and soils, the land of Iran has a high capacity of a variety of decorative and facade stones to practice and enter Iranian market, including soft-cutting rocks and hard-cutting rocks. This abundance allows Iranian market to gain a significant place in the domestic and global markets. The geographic location of Iran is also very suitable for obtaining foreign markets. Because the Persian Gulf states have fewer opportunities to expand their mining and heavy industries, including the rock industry, due to limited geological guides, and the European and Far East countries have fewer opportunities for expanding their mining and heavy industries, and finally, because of the high cost of energy and labor, They do not have a relative like Iran to develop this industry not only for marketing in Iran but also for global marketing. Therefore, Iran can produce and also have a better market for the boom of the downstream industries of decorative and facade stones for export and also import.
Although many of the activities of extraction, processing and sale of domestic and foreign stone of Iran were carried out by the private sector without the government’s planned support, the Iranian market of stone in the last three decades has gradually increased its production, processing, and production capacities. Technology in the internal and external dimensions has enjoyed a good boom.
Based on what has been mentioned the Department of Economics Research reports on the political affairs in line with the approvals of the Resistance Committee and its roadmap for supporting domestic production and examining the capacities of employment creation and export support out of Iranian market. The thirty-first meeting was held on “Investigating the Capacities of the Stone Industry in Economics Country “. The meeting was held on Monday, October 17, 2012 with Raheem Alijani, chairman of the Economic and Export Commission of the Iranian Rock Association, and Mohammad Hassan Rajabalian, Executive Secretary of this Association.
One-off boom in Iran’s rock industry
In the last 10 to 15 years, a good number of Iran’s rocky factories and mines have been equipped with technology to improve the quality and export not only for marketing in Iran but also for global marketing, but they have not been able to use it properly as they should and, However, before the eleventh government, Iran’s stone industry faced a false boom for a number of reasons. These factors combined to create a false prosperity in Iran’s rock industry before the eleventh government, while this boom created many capacities in the rock industry for marketing in Iran, or rather, the demand generated in the rock industry was due to capacity Created in the years before 2013. Before the eleventh government and during the boom, it is possible to say that about 140 million square meters of building permits were exported per square meter, approximately one square meter of stone was used, which is in the years 92 and 93 to 40 to Around 50 million square feet fell to one third of the demand, and there was almost a recession in the stone industry and the building industry-dependent, and in this case they thought that the only way to use this additional capacity was to create and remain on the ground due to problems of this industry for marketing in Iran.
The need of attention to the lateral industries
The stone industry severely degrades the environment, and unfortunately, without any strategy, we are turning it into a dusty soil with the aim of expanding exports or increasing production in the most beautiful parts of the country where mines are present, Dissolve 100 tons of extracted stones and demolish the environment. These wastes are very valuable, and if we can convert them into powdered stones, they will have a very high added value, a product that has a strategic application in the world and it is required by the side industry, but without regard to this fact, we pass it easily we also severely disrupt the environment by neglecting important factors due to region and paying attention only to marketing in Iran and global marketing.
Iranian entry to global markets
After creating a record in the rock industry in Iranian market, due to reduced demand and additional capacity, the Iranian rock industry, before 1395, had an export volume of $ 170 million, which is expected to reach $ 350 million by the end of this year. Of course, Iran’s stone industry strives to increase its share of world markets by 10 percent, 2.5 (two and a half) billion dollars by 1399, based on a strategic document and strategy focusing on the establishment of export consortia and fundraising funds.