How to enter Iran cosmetic market?

It is an undeniable fact that many Iranian women wear too much make-up which makes Iran a hot market for international cosmetics manufacturers.

According to an open poll, conducted in 2015 of women who had a job, and were in the age of 15 or older, They would spend 30% percent of their income on cosmetics, toiletries and body care products. Besides, almost 4.5% of iranian family’s yearly income is spent on Cosmetics and skin care products. This rate in Germany is 1.5%, 1.7% in England and France, and 3% in Italy, based on the Gallup Institute. So, Iran spends 2 times more than Italy, and 3 times more than England and Germany on Cosmetics.

The cosmetics market value is estimated to be around $4 billion in 2016 according to Beauty world middle east, which makes Iran the #7 consumer of cosmetics and skin care products, in the world.

Drivers of growth for cosmetics and skincare in Iran

  • Increase on the number of women in workplace
  • Increase in the size of the urban population
  • Iran census 2016 shows that population of people older than 30 is growing which results in more demands in the skincare market
  • Expansion of new modern retailing channels such as hypermarkets
  • Lack of nutritions, air pollution and Increasing problem of early signs of aging is fueling the demand for cosmetic skin care products in Iran.

Local production vs Imports:

  • Bath and shower category products such as soap, shampoo are under dominant of domestic producers yet modern and high-tech products such as skincare and beauty are mostly imported.

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